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More sales and revenue for you.

Consumers age 50+ control over 70% of all discretionary consumer spending. They may already be your most profitable target audience. Or perhaps you should be claiming a larger share of their wallet. DMW Direct is here to help you in either case. And while other agencies and consultants are jumping on the 50+ bandwagon, we offer a unique set of expertise and experience with the potential to bring you more.

More new opportunities for your business

An American turns age 50 every seven seconds, that's more than 12,500 daily. Adults age 50+ spend an average of $7 billion online annually. The "senior" market you thought you knew is dead and gone: transformed into a more active, older consumer. Forget everything you thought you "knew" about this lucrative market. All the stereotypes – both new and old – are traps for the unwary marketer. It’s not an easy segment to market to successfully. Fortunately, marketers interested in this segment can call on an agency with a track record of persuading consumers age 50+ to respond – DMW Direct.

More than 20 years of 50+ Marketing expertise at your service

As the baby boomers "come of age" there’s lots of press about the approaching "Silver Tsunami." It’s not easy keeping up with all the pop culture buzz – or getting a perspective based on real-time market experience. The team at DMW Direct has been selling to 50, 60 and 70-somethings for decades. Winning marketing strategies, creative approaches and media buying for this audience is not a new trend for us. It is what we do – with best practices we have had in place for a number of years. Ready to profit from this "new" trend? Just click here to contact us.

No Green Bananas

The 50+ Marketing
Advisory Panel

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50+ Fast Facts on the
50+ Market

You might find some of these surprising. 50 plus arrows


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