Insight Reports

Look inside a Consumer Insight Report

Ultimately, what you think (and what we think) doesn’t really matter. The who, what when where and how of your next marketing success is in the consumer’s hands. To provide practical, actionable insights into today’s consumer, DMW|Direct periodically publishes concise reports which blend summations of recent research with real world experience to give marketers practical perspectives on today’s issues.

Explore a timely topic—click on a report below to download

Boomers

"Boomers"

New attitudes, new lifestyles, new opportunities ... how the emerging "new" mature market is redefining the senior landscape. Download here

Millenials

"Millennials"

A direct marketing perspective on how 75 million young adults and their values, outlooks, and preferences are re-shaping the marketplace. Download here

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