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DMW Direct's Cathy Carleton Earns Certificate
from DMA

Director of Data Analytics Successfully Completes Course for Marketing Data Governance and Certification

PHILADELPHIA, January 8, 2012On the heels of DMW Direct's successful completion of the SOC 2 audit for controls at a service organization, Cathy Carleton, Director of Data Analytics, reached another data and information security milestone.  For three days in December, Carleton joined nine other professionals in completing a leading-edge program conducted in New York City by the Direct Marketing Association.  This course, titled The Institute for Marketing Data Governance and Certification, is recommended for anyone who sells information, uses data for marketing and works with clients who access and use data.

DMW Direct has long been committed to following best practices when it comes to data information security and HIPAA compliance. Upon completion of the course and earning a passing grade on the final course assessment, Carleton was deemed certified in matters of data governance as it pertains to sales and marketing. This certification bolsters DMW Direct’s ability to advise clients on how to properly handle personally identifiable information, as well as how to uphold information privacy standards across marketing channels and vertical markets. This is particularly critical in DMW’s focused industries of healthcare and insurance.

“We couldn’t be more thrilled about Cathy’s achievement.,” said Mark Mandia, President and CEO of DMW Direct.  “It speaks to both her passion for her profession and DMW Direct’s commitment to excellence.  As data analytics plays an ever expanding role in integrated direct response marketing, this certification serves to strengthen our position in this core competency,” said Mark Mandia, President and CEO.

About DMW Direct
DMW Direct is a direct response advertising agency focused on building profitable Action Brands™. Utilizing proven direct response techniques and analytic insights, the agency employs digital and traditional media to produce measurable results. DMW Direct was recently ranked #3 in the 2011 Philadelphia Business Journal “Book of Lists” for full service advertising agencies and #24 in the 2012 DM News “Agency Business Report.” To learn more about DMW Direct, please visit http://www.dmwdirect.com.

About Cathy Carleton:
Warren Hunter
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Cathy Carleton leads the Data Analytics group at DMW Direct in greater Philadelphia. She has a passion for turning complex data into real-world, plain-English insights that drive positive results. With 13 years on the corporate side of marketing, Cathy is a champion of the client’s point of view when crafting analytical strategies.

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