Health Insurance Underwriter Magazine features article by Warren Hunter: “Bringing The Boomers on Board”
PHILADELPHIA, August 2012 – Throughout the years, the Baby Boomers have been taking people by surprise during every milestone they’ve crossed. The most recent life event is the entrance into Social Security and Medicare and just as they have been doing their entire lives, Boomers want to make their own rules for this part of the journey. Warren Hunter, Chairman of DMW Direct, knows all about the unique nature of this demographic as well as the best way to market to them. In “New to Medicare: Bringing the Boomers on Board,” Hunter focuses on the mindset of Boomers, namely, their youthful demeanor and high energy. When it comes to Baby Boomers, 65 is simply a number, not a way of living. They actively seek out information regarding their health care options and they are doing this on tablets and smart phones.
So with this new type of personality entering the “senior” market, how should you change your strategy? Hunter busts three myths associated with marketing to Boomers and offers three key tips to keep in mind when educating Boomers on their Medicare options. To read the full article, check out the August Issue of Health Insurance Underwriter Magazine here http://www.hiu-digital.com/hiu/201208#pg51 .
About Health Insurance Underwriter: HIU magazine covers technology, legislation, and product news – everything that affects how health insurance professionals do business. It is published 12 times a year with a circulation of at least 30,000 copies per month.
About Warren Hunter: