Industry: Health Insurance
Over 28 years ago, Independence Blue Cross (IBX), the leading health plan in the Philadelphia area, needed an agency that could help them grow and retain their members in an increasingly competitive landscape. While a known health plan with deep local ties, IBX found itself under increasing pressure from national plans looking to expand into southeastern Pennsylvania. As a local Philly agency with extensive nationwide experience in Medicare and Under 65 health plans, DMW was the perfect fit!
Over the years, DMW’s engagement grew to become all-encompassing and showcased our full range of marketing expertise, including: AEP and SEP acquisition, New to Medicare, Open Enrollment, member retention and education, post-ANOC retention, employer retire programs, fulfillment, sales presentations, plus support for brokers, events, and retail.
And the work produced … a Medicare AEP campaign that nearly doubled enrollment with a 200% signup rate … a DRTV spot generating over 3x more leads while slashing cost yielding a 1/3 CPL … unique direct mailing that beat the control and surpassed the response goal by 74% … a targeted campaign that exceeded sales goals by 168%!
Thousands of successful campaigns, scores of industry awards and countless members added and/or retained — this was a winning partnership decades in the making. DMW is proud to have helped Independence Blue Cross grow and thrive as the #1 Medicare provider in the Philadelphia area. Take the lead in your marketplace! Get with DMW: the marketing partner that can help generate leads and grow your business.
signup rate for AEP enrollment
over sales goals for campaign
years serving Independence Blue Cross