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Blog Posts by Len Zappolo

30
Jul
2021
Connected TV: Why It’s The Media Platform To Watch.
DRTV, Marketing Analytics, Response Marketing, Trends and POV
16
Sep
2019
5 Ways Direct Response TV Is “Crazy” Different From Brand TV … And Better!
DRTV, Response Marketing, Trends and POV
25
Jun
2019
Addressable Media: How to send 1:1 personalized messaging in 360 degrees
DRTV, Response Marketing, Trends and POV
30
May
2019
Direct Response Video is Not a Medium. It’s Huge!
DRTV, Digital Direct Marketing, Response Marketing, Trends and POV
12
Jul
2017
Consumer Viewing Habits Are Changing – Are Your DRTV Campaigns Keeping Pace?
DRTV, Response Marketing
12
Oct
2016
Managing DRTV Clearance in a Presidential Election Year: Your Questions Answered.
DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing
20
Jul
2016
Fighting Time: Managing DRTV Clearance in a Presidential Election Year
DRTV, Response Marketing, Trends and POV
29
Feb
2016
DRTV Advertising in 2016: 5 Misconceptions
DRTV, Response Marketing
14
Dec
2010
Meeting Boomer Expectations
Boomer Marketing, Trends and POV
22
Oct
2010
DRTV and Interactive Integration
DRTV, Digital Direct Marketing, Response Marketing, Trends and POV

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