How to do a TV Campaign ... “Better.”
Bill Spink Creative That Sells, DRTV, Response Marketing, Action Brand - Action MarketingA few years back, TruMark Financial selected DMW to create a new brand position and bring it to life in a multi-media campaign. This case history summarizes how that initial campaign helped TruMark set sales records and triple brand awareness. So it wasn’t a surprise (to us anyway) when TruMark again tapped DMW to create a new TV campaign airing in Spring 2018.
Birth of a New TV Campaign
The credit union’s new theme is “Member Banking Is Better Banking.” And the institution puts their best efforts where their member’s money is: delivering better returns on saving instruments, better rates on loans, better customer service and more. All vital to make members happy in the competitive local banking scene.
To the creative team, it sounded like “Better Everything” … and a new campaign theme was born! Compared to the competition, Trumark was, well … we think the TV spots themselves just tell the story, you know: **better*”…
And now, for the results
The campaign has already won the first award show it was entered into, earning a highest-level Platinum Award in the Hermes Creative Awards. More important to us, as a results-infatuated Direct Marketing agency is in-market sales response. Early feedback indicates the ads are effectively supporting TruMark’s product promotions and helping drive in measurable sales even in their initial on-air flight.
Award-winning creative is good. Solid sales impact is better. And giving a client multiple reasons to smile when coming to us for a return engagement: that’s the best!