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Direct Q&A

A direct marketing response column.

Spotlight on Omnichannel Marketing for Medicare Campaigns
March 11, 2025

DMW Direct Boomer Marketing, Creative That Sells, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Direct Q&A

See how omnichannel marketing gets the edge on multichannel marketing and learn how to implement a successful omnichannel strategy.

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Behind the Scenes: Direct Response TV (DRTV)
October 10, 2024

DMW Direct Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV, Direct Q&A

Grab your popcorn and tune in to find out what makes direct TV such a successful direct response channel.

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Rolling Screams
October 31, 2022

DMW Direct DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Direct Q&A

Question: Do TV commercials with rolling screens of type really work?

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Getting Personal
August 26, 2022

DMW Direct Boomer Marketing, Direct Mail, Direct Q&A

Should I personalize my marketing communications to members and prospects?

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Looking for Leads
May 27, 2022

DMW Direct Digital Direct Marketing, Medicare Marketing, Direct Q&A

Question: What's the difference between a hard or soft lead in a digital campaign?

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