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Creative That Sells

Marketing, production and creative professionals share thoughts on how to create materials that look good and “sell” good, too.

5 Tips for Maximizing Medicare Leads through Email Marketing
September 4, 2025

Justin Stauffer Creative That Sells, Digital Direct Marketing, Email Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

These 5 tips can help you structure and design your marketing emails to turn more Medicare leads into members.

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AI Is Reshaping How Seniors Shop for Medicare. Can Your Marketing Keep Up?
July 21, 2025

Justin Stauffer Boomer Marketing, Creative That Sells, Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Liking AI isn’t required. But aligning with it is in the best interest of your bottom line.

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26+ actionable ideas RISE attendees couldn’t wait to use
May 9, 2025

Sean Clark Boomer Marketing, Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV

If you like these 3 ways to win leads during Medicare's Annual Enrollment Period (AEP), you'll love our other ideas.

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Late to Retire ... Or Late to Medicare? How to Reach This Elusive Audience
April 3, 2025

Traci Wasser Creative That Sells, Health Care Marketing, Insurance Direct Marketing, Response Marketing, Trends and POV

Think beyond the traditional Medicare enrollee and include the growing number of people working past 65.

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Spotlight on Omnichannel Marketing for Medicare Campaigns
March 11, 2025

DMW Direct Boomer Marketing, Creative That Sells, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Direct Q&A

See how omnichannel marketing gets the edge on multichannel marketing and learn how to implement a successful omnichannel strategy.

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Recent Posts

5 Tips for Email Marketing

4 Sep, 2025

Customer retention

7 Aug, 2025

How Seniors Shop for Medicare

21 Jul, 2025

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