Joining DMW with years of experience in strategic thought leadership and analytics.
DMW is pleased to announce that Josh Kaplan has joined the agency as Director, Marketing Analytics.
Spanning a successful 10+ year career, Josh brings a wealth of knowledge to DMW and our clients. He has worked in many different areas including data marketing and strategy, data analytics and visualization, and MarTech planning/analysis and strategy. His experience also includes providing strategic thought leadership across all media channels to various industries including health insurance. With his finger always on the data pulse, Josh has advanced his roles within global marketing firms and regional organizations.
“Josh brings an excellent understanding of emerging technology, business and functional requirement gathering, process flow and modeling, and project management standards and practices to the agency,” said Renee Mezzanotte, EVP, Client Engagement.
Josh earned his Bachelor of Science degree in Tourism and Hospitality Management, with a concentration on the changing digital landscape in hospitality, from Temple University.
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About DMW
DMW is an award-winning, full-service direct response agency with 38+ years of experience across all media: digital, video, TV, direct mail, and print. DMW has an especially deep practice in health insurance and health care for the 65+ population, plus other lines of insurance and financial services. Clients rely on us to produce successful response marketing strategies and tactics driven by data insight, media placement and analysis, digital/mobile expertise, and breakthrough creative. Our team is focused on Core Values — connected, inquisitive, accountable, authentic — that motivate us to do great work and Inspire Direct Results. To learn more, please visit www.dmwdirect.com.
For more information or to schedule an interview, please contact Christina Clausen at cclausen@dmwdirect.com or 484-383-0153.