DMW, a leading direct response advertising agency, is proud to announce several wins in the prestigious Telly Awards.
Founded in 1979 to award excellence in television commercials, the Telly Awards today honors superior efforts in broadcast and video in all online and offline media.
Awards won by DMW this year are in the highly competitive health insurance space — DMW’s core business category — and showcase our proprietary Action Brand™ discipline, direct response creative that builds brand awareness while generating cost-effective leads.
Gold Telly Winners:
“Doctors” TV spot created for Experience Health, the first doctor-designed Medicare Advantage plan in North Carolina’s Research Triangle region, won a Gold Telly.
Just as the spot’s name implies, Doctors features real health care providers giving powerful credibility to the plan and its benefits, coupled with fresh graphics and “member/patient” cameos to promote the whole experience.
Part of an integrated direct response campaign, this people-centric DRTV spot showcases the key “doctor-created” differentiator of a new Medicare plan that launched in the Research Triangle area.
“Move” TV spot created for Premera Blue Cross, a Medicare plan provider in Washington state, was awarded a Gold Telly. This unique spot combines animated graphics with live action through dynamic editing to deliver the key plan differentiators and motivate the target audience to make the move to Premera.
This DRTV spot for Premera, a well-known Medicare plan on the west coast, used a unique, eye-grabbing graphic technique to deliver a strong brand message with a compelling value proposition to drive leads.
Silver Telly Winner:
“It’s Time” TV spot created for a leading health insurance provider in southeast Pennsylvania, was recognized with a Silver Telly. A bold, engaging spot, It’s Time features lively music with a mix of bold, colorful animated still photography using vibrant graphics and type to highlight the plan advantages and closes with a strong call to action.
When a DRTV spot drives leads, it’s a win. When this lively spot also inspired the theme of a whole multimedia campaign from outdoor ads to bus and car wraps, the health plan called it a real win-win!
“The Telly Awards represent the best TV and video work from around the globe,” said Bill Spink, EVP and Chief Creative Officer of DMW. “This recognition is a testament to the collaboration between DMW clients and our team, together we continually find that sweet spot of being creative with proven direct response techniques to generate winning results!”
Looking for award-winning TV or video — traditional, digital, or OTT — to build awareness and generate leads? Look to DMW for effective strategies and execution to drive your business. Contact us today for a no-obligation consultation.
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About The Telly Awards
The Telly Awards annually showcases the best work created within television and across video, for all screens. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies, and publishers from around the world. The Telly Awards recognizes work that has been created on behalf of a client, for a specific brand and/or company (including your own) or self-directed as a creative endeavor. The Awards are judged by members of the Telly Awards Judging Council, a group of over 200 working industry professionals who have previously won the Telly Awards’ highest accolade and as such, have demonstrable expertise in the categories they review.
About DMW
DMW is an award-winning, full-service direct response agency with 37+ years of experience across all media: digital, video, TV, direct mail, and print. DMW has an especially deep practice in health insurance and health care for the 65+ population, plus other lines of insurance and financial services. Clients rely on us to produce successful response marketing strategies and tactics driven by data insight, media placement and analysis, digital/mobile expertise, and breakthrough creative. Our team is focused on Core Values — connected, inquisitive, accountable, authentic — that motivate us to do great work and Inspire Direct Results. To learn more, please visit www.dmwdirect.com.
For more information or to schedule an interview, please contact Christina Clausen at cclausen@dmwdirect.com or 484-383-0153.