Welcome, 2025! The first few weeks of the new year are usually a time of reflection … and for us at DMW, this includes a review of the blog posts we published over the past 12 months.
We publish content that spans a variety of topics — from lighthearted commentary on marketing communication strategies to industry-specific rules and regulations. While some of our posts address trending issues or current events, others focus on direct marketing “truths” that have withstood the test of time.
Although each blog post has value, this carefully selected list highlights a variety of key industry topics we covered in 2024. Aside from qualifying as “simply the best,” they’re sure to inspire you and improve your direct marketing activity. Happy reading — and Happy New Year from all of us at DMW!
Last-Minute Medicare Annual Enrollment Period (AEP) Checklist for Health Plans
Since 2024’s AEP just wrapped up, it’s a great time to start thinking about your “start, stop, continue” plan for 2025’s AEP. In other words, what do you want to try this year? What didn’t work so well in 2024? What do you want to do more of in 2025?
In this popular post by DMW’s EVP of Client Engagement, Renee Mezzanotte, you’ll get practical tips and useful advice on how to exceed your AEP and Open Enrollment Period (OEP) lead and acquisition goals, demonstrating that it’s always the right time to plan ahead.
5 Ways To Use Photography To Drive Response Rates
“A picture is worth a thousand words” is an adage that’s been translated into multiple languages for good reason. And the pictures used in your Medicare marketing campaigns are no exception to this “rule.”
When used strategically, the photography in your campaigns can distinguish your brand, strengthen your message, and evoke an emotional response, and ultimately help you build a connection with your prospects and inspire them to act.
In this engaging blog post, DMW’s Chief Creative Officer, Sean Clark, shares 5 tips on using the power of photography to win over your 65+ audience.
Direct Mail: The Story of a Marketing Superhero
This blog post tells a story … from the point of view of direct mail (we’re not kidding!). You’ll walk away from this engaging read with a new appreciation for the history, evolution, and persistent popularity of direct mail.
Written and designed by DMW’s Creative Director, Sue Naylor, the visuals pop and help paint a cohesive picture of a superhero that predates Superman.
How To Develop Cultural Sensitivity as a Marketer
When it comes to reaching culturally diverse audiences, the “rules” of marketing aren’t written in stone. Finding a way to create ads that empower consumers without exploiting them can sometimes leave you feeling stuck between a rock and a hard place.
In this thought-provoking post, DMW’s Associate Creative Director, Katie Maule, provides four ways marketers can develop cultural sensitivity to enable the creation of relevant and respectful campaigns that align with their target audiences’ values.
Behind the Scenes: Direct Response TV (DRTV)
Direct response TV (DRTV) is an all-star in many Medicare plans’ omnichannel lineups. But what exactly makes it so successful among 65+ audiences?
DMW’s Creative Director, Kevin Breen, shares his personal expertise about DRTV in this illuminating post. From differentiating Medicare plans to providing “local talent” for an outdoor shoot, Kevin’s commentary has something for everyone.
New year, new start
Each new year is an opportunity to do more of what went well in previous years and experiment so we can continue to learn and grow. It’s also an opportunity to take stock of what we have and be grateful for everything from our talented employees to our amazing clients. If you’d like to talk about joining our client roster, please reach out!