News and views to improve the strength and vigor of all your direct response marketing activity.
Catherine Roth Digital Direct Marketing, Response Marketing
An all-or-nothing approach to data collection might be holding you back. Marketers typically ask too much in online forms. Too many fields can raise privacy concerns and chase leads away. How much info do you really need to go to the next step?
Justin Stauffer Digital Direct Marketing, Health Care Marketing, Trends and POV
With only one more quarter in 2018, it’s time to think about finishing the year strong. For many digital marketers, the end of the year is their busiest season with campaigns to run, targets to meet, budgets to spend, and planning for 2019.
DMW received 12 Hermes Creative Awards in 2018. The awards showcase the agency’s ability to drive response across a range of direct marketing channels as well as industries.
Christina Clausen Company News
DMW continued the expansion of its team with the addition of Jenn Smith, Digital Media Planner and Nija Taylor, Digital Marketing Associate. These new hires have joined the agency in response to a growing client portfolio.
Most of us know the joy of cross-channel comms when they work and the nightmare when they fail. Your prospects want the information they seek or to do what they set out to do in as few steps as possible. But too often we get in the way.