Women Making History in Marketing & Advertising
March 6, 2020
Emma Rodner-Tims Trends and POV
March is an important month for women. Each year, Women’s History Month and International Women’s Day ...
5 Mobile Marketing Truly True Truths & To-Dos
February 28, 2020
Bill Spink Creative That Sells, Digital Direct Marketing, Response Marketing, Trends and POV
To uncover winning creative direction, it pays to dig a level (or two) deeper. What you really need to know is often hidden behind the sound bite ...
How “BERT” Changes Google’s Algorithm For The Better
February 19, 2020
Emma Rodner-Tims Digital Direct Marketing, Trends and POV
Have you ever tried Googling something and the search results aren’t exactly what you need or seem slightly irrelevant? Well, Google is working to fix that with BERT ...
2020 Super Bowl Ad Winners & Losers
February 7, 2020
Bill Spink Creative That Sells, DRTV, Trends and POV, DM Lite
At $5.2 million for a :30 second spot, are advertisers getting their money's worth? Here's our take on which spots hit and missed ...
Ok, Boomer? TikTok? I think somebody needs a timeout!
January 28, 2020
Kathryn Craig Millennials - Gen Y, Trends and POV, DM Lite
As a generation, millennials are on the cusp of overtaking the baby boomers in the upcoming year. They, along with their avocado toast-eating Gen Z friends, have had enough of older generations ...