News and views to improve the strength and vigor of all your direct response marketing activity.
Justin Stauffer Digital Direct Marketing, Trends and POV
With the rise of in-home smart speakers, voice-enabled searches continue to grow in number. These devices deliver search results by voice -- without a visual interface. Are your products and services being left out of voice-enabled searches?
Sarah Holder Digital Direct Marketing, Marketing Analytics
Don't accept meaningless stacks of reports to monitor your digital campaigns. Learn how to focus on metrics that matter to improve your campaign performance and boost your ROI.
DMW was recognized with five 2018 Communicator Awards in this year’s competition. The agency also took home an additional trophy from the 2018 Healthcare Advertising Awards. The awards showcase DMW’s work across both traditional and digital media.
Christina Clausen Company News
Client “wins” have triggered agency account team growth, which prompted the hiring of Account Manager Stephanie Natale and Account Executive Hannah Mira.
Bill Spink Creative That Sells, Response Marketing, Trends and POV
Some time has passed since the DMA changed the D in its name from Direct to Data. We reflect on the reason for the change, its impact, and what DM really stands for in the profession. Watch the video or read our blog post.