News and views to improve the strength and vigor of all your direct response marketing activity.
Justin Stauffer Boomer Marketing, Digital Direct Marketing, Medicare Marketing, Trends and POV
Does anyone need to be told how important “mobile” has become over the past 10 years? Not likely. But what may be surprising is just how much it is changing…
Linda Armstrong Boomer Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV
As I write this, the Equifax data breach is the most recent system hack du jour. The millions of people impacted by this and other data scandals has had a…
Sue Sweeney Creative That Sells, Direct Mail, Response Marketing
It’s been rumored numerous times in many different ways that print, including mail, was and is a dying medium. People believed that magazines, books, and direct mail would someday be…
Dowmecia Edgerton DRTV, Response Marketing
A set-it-and-forget-it mindset can doom your DRTV campaign to failure. Too many marketers have a passive attitude. “It’s only 10 weeks; we can look at the results at the end…
Kevin Courtright Marketing Analytics, Response Marketing
A Compromise Between 1-to-1 and 1-for-All Marketing Approaches Segmentation is taking something and dividing it into separate parts. What is being separated and the method by which it is divided…