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Direct Q&A

A direct marketing response column.

Direct Q&A — Get answers to questions about all things direct marketing.
October 30, 2020

Jen Stercula Direct Q&A

When you have direct marketing questions, we've got answers.

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Craving New Creative
August 19, 2020

DMW Direct Creative That Sells, Direct Q&A

Question: Could my old creative be driving away new clients?

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Mailing It In
July 11, 2020

DMW Direct Direct Mail, Direct Q&A

Question: Do people really read mail? And how can I make them like the mail I send?

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KPI Conundrum
June 18, 2020

DMW Direct Digital Direct Marketing, Marketing Analytics, Direct Q&A

Question: Can you turn my KP-Why's into KPIs?

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Need Marketing Knowledge
June 3, 2020

DMW Direct Response Marketing, Direct Q&A

Question: What's the difference between direct marketing and brand marketing?

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