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Health Care Marketing

If everyone needs healthcare, why is it so tricky to market it? Hear from marketing professionals on best practices for healthier responses.

Marketers Respond to COVID-19 Pandemic: Digital Recommendations for Reaching Consumers
May 29, 2020

Jenn Smith Digital Direct Marketing, Health Care Marketing, Medicare Marketing, Trends and POV

Life as we know it has changed because of COVID-19. Should you focus on business as usual? Or do you address the global pandemic and shift your current marketing strategy to reach consumers?

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10 Digital Marketing Strategies For Regional Health Plans
May 22, 2020

Justin Stauffer Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

Watch this FREE DMW webinar to learn how to optimize your digital campaigns without overspending!

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COVID-19 Marketing to Support Newly Unemployed 65+
May 6, 2020

Renee Mezzanotte Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Marketing Strategies to Support Newly Unemployed People Age 65+

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2020 RISE Medicare Marketing & Sales Summit — 10 Key Takeaways
April 10, 2020

Bill Spink Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV

RISE is ranked #1 in the Medicare marketing industry for its content and conference experiences. DMW reveals insights and strategies uncovered at the 12th annual RISE Medicare Marketing & Sales Summit recently held in Las Vegas, Nevada.

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4 Keys To A Successful Medicare Plan Launch
December 11, 2019

Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing

Today’s Medicare Advantage market has become increasingly commoditized. Products are difficult to differentiate. Comparing promises made by various plans exposes a “Sea of Sameness:” good service, great benefits, etc.

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