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Marketing Insights

Timely, relevant, thought-provoking and actionable insights from the marketing professionals at DMW. And, yes, maybe a little fun, too.

U.S.-based health insurance providers will be required to be certified by Google
April 28, 2021

Justin Stauffer Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV, Company News

Effective June 2, 2021, all health insurers that want to advertise through Google’s ad network will be required to be certified by a third party. Find out details of this new requirement ...

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6 Actions Marketers Can Take To Prepare For iOS 14 Privacy Updates
April 27, 2021

Jenn Smith Digital Direct Marketing, Response Marketing, Trends and POV

Apple is making changes to their data policy with iOS 14 and these changes are rolling out now! So, how will it impact marketers' ability to target ads? What steps can you take to keep your campaigns successful?

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6 Digital Marketing Trends For The Health Insurance Industry
April 14, 2021

Justin Stauffer Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Very few people saw the huge impact that the COVID-19 pandemic would have on the way people live their lives — and how marketers would have to adapt to communicate with consumers ...

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2021 RISE MEDICARE SUMMIT — 7 REAL TAKEAWAYS FROM THE VIRTUAL CONFERENCE
March 26, 2021

Bill Spink Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

This year’s RISE Medicare Marketing & Sales Summit didn’t allow us to literally rub elbows with colleagues. But we still came away with concrete insights on the latest and greatest challenges, trends and solutions.

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Reset Your Day: 5 Ways to De-stress and Decompress in under 30 minutes
March 15, 2021

Jen Stercula Trends and POV, DM Lite

We all need a time out. Here's a few ways to reset your day in 30 minutes or less.

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