Rolling Screams
October 31, 2022
DMW Direct DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Direct Q&A
Question: Do TV commercials with rolling screens of type really work?
More Or Less Digital Copy: Which Way Is More Effective?
October 12, 2022
Stephen Motter DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing
Should your digital ads be as “copy light” as possible? The answer isn't as cut and dried as you'd think ...
Media strategies evolve as boomers become “the” connected TV generation
July 29, 2022
Justin Stauffer Boomer Marketing, DRTV, Digital Direct Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV
Consumers age 65+ may not be the first Early Adopters. But when they get on board with a technology trend, it's big news!
QR Codes: 5 how-to’s to turn a “mess o’ dots” into a response winner
July 19, 2022
Bill Spink DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
QR codes have been around since the 1990's, and became popular during the pandemic for touchless bar and restaurant menus. But do they work for direct response?
Multiple 2022 Communicator Awards Validate the DMW Action Branding Approach
June 28, 2022
Bill Spink Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing, Company News
Yes – marketers and brand managers can have it all: Winning direct response execution, plus brand-enhancing creative ... See how!