News and views to improve the strength and vigor of all your direct response marketing activity.
Linda Armstrong Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing
Looking to turn more leads into sales? Answer these 4 essential questions… It’s back: crunch time preparing for Medicare’s Annual Election (Enrollment) Period. Every direct marketer is challenged to turn…
Sarah Holder Digital Direct Marketing
Digital marketing offers advertisers a powerful and effective way to reach potential buyers and stay in touch with customers. All businesses can benefit from starting or adding digital direct marketing…
Rachel Silva Response Marketing, Trends and POV
A Critical Eye and These 4 Steps Will Help You Evaluate Emerging Technologies Before Overcommitting We’ve all been to conferences or meetings where we are told that this is “the year…
Dowmecia Edgerton DRTV, Digital Direct Marketing, Trends and POV
OTT, or “Over The Top” programming is the latest wave in evolving consumer TV viewing habits, which presents dramatic new opportunities for DRTV advertisers. First, some background. People of a…
Justin Stauffer Response Marketing
7 Direct Response Strategies To Boost Customer Retention How to get more from the people who already know and like you! Many marketers are plagued with a recurring, chronic problem:…