Rolling Screams
October 31, 2022
DMW Direct DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Direct Q&A
Question: Do TV commercials with rolling screens of type really work?
More Or Less Digital Copy: Which Way Is More Effective?
October 12, 2022
Stephen Motter DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing
Should your digital ads be as “copy light” as possible? The answer isn't as cut and dried as you'd think ...
8 Email Marketing Strategies to Improve Campaign Performance
September 27, 2022
Justin Stauffer Digital Direct Marketing, Email Marketing, Response Marketing
Email is so old school. In fact, the first one was sent back in 1971. But it’s certainly not showing any signs of slowing down in marketing.
Why “web accessibility” needs to be a priority, not an afterthought.
August 18, 2022
Andrew Davis Digital Direct Marketing, Response Marketing, Trends and POV
In a world focused on results, tracking and speed to market, companies rarely include accessibility and UX research for users with disabilities or impairments ...
Media strategies evolve as boomers become “the” connected TV generation
July 29, 2022
Justin Stauffer Boomer Marketing, DRTV, Digital Direct Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV
Consumers age 65+ may not be the first Early Adopters. But when they get on board with a technology trend, it's big news!