DMW marketing experts cover all that goes into — and what stays out of — a successful DR campaign.
Sean Clark Creative That Sells, Digital Direct Marketing, Response Marketing, Trends and POV
While many ads focus on just the top of the sales funnel (okay if you’re satisfied with “Likes”) if you want to see a winning ROI, you’ll want to deploy real direct response techniques ...
Jenn Smith Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
When Facebook hosted a webinar on how to leverage “visual identity” in ads to maximize direct response creative effectiveness, we were highly intrigued …
Josh Kaplan Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
What if you could take all the various data points you have in hand, couple it with third-party information, and use it to predict response and conversion?
Patrick Donoghue Creative That Sells, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing
You’re thinking: “It’s a digital-driven world. Paper is so over.” But before you dismiss it, consider this ...
Len Zappolo DRTV, Marketing Analytics, Response Marketing, Trends and POV
If you’re in marketing/advertising, you’ve most likely heard the term Connected TV or CTV. But how many of you really know what it is? How it works? And why it’s quickly becoming the place to be when it comes to budgeting your TV media dollars?