Timely assessments and helpful insights on what’s shaping our marketing world.
Justin Stauffer Digital Direct Marketing, Insurance Direct Marketing, Response Marketing, Trends and POV
Your attention-getting digital ad made people look ... now here's Part 2 of 10 ways to optimize your conversion URL to get that interest to flow into solid leads and sales ...
Bill Spink Creative That Sells, Digital Direct Marketing, Direct Mail, Response Marketing, Trends and POV
No matter what product category, consumer segment, or media mix defines your latest marketing campaign — persuasive messaging is critical. Here's a quick 5-point checklist to help ensure its sucess.
Stephen Motter Creative That Sells, Trends and POV, DM Lite
Do you ever get a song in your head, just by reading advertising copy? It's called an "earworm" and it's a powerful tool to get a brand message to stick with you ...
John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing, Trends and POV
Automation has been one of the biggest trends, both in and out of the PPC world over the last few years. But what exactly is it? And how can it help your ad campaigns?
Jenn Smith Digital Direct Marketing, Health Care Marketing, Medicare Marketing, Trends and POV
Life as we know it has changed because of COVID-19. Should you focus on business as usual? Or do you address the global pandemic and shift your current marketing strategy to reach consumers?