News and views to improve the strength and vigor of all your direct response marketing activity.
Strong marketing analytics can be the key to differentiating your business as the world evolves and business practices become more competitive. The challenge is to avoid drowning in a sea of data.
Linda Armstrong Email Marketing, Response Marketing, Trends and POV
I can’t text. I’m not charming via text. But it’s not just texting; it’s email, it’s voicemail, it’s snail mail … You have to go around checking different portals just…
Catherine Roth Digital Direct Marketing, Trends and POV
Trying to get inside your target audience’s mind is the holy grail for marketers. Think you need a crystal ball to find the answers? Think again.
Justin Stauffer Boomer Marketing, Digital Direct Marketing, Medicare Marketing, Trends and POV
Does anyone need to be told how important “mobile” has become over the past 10 years? Not likely. But what may be surprising is just how much it is changing…
Linda Armstrong Boomer Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, Trends and POV
As I write this, the Equifax data breach is the most recent system hack du jour. The millions of people impacted by this and other data scandals has had a…