News and views to improve the strength and vigor of all your direct response marketing activity.
Justin Stauffer Digital Direct Marketing, Trends and POV
Success in marketing is led by those who anticipate changes in the industry and react to trends (often before their competitors). The digital universe is constantly changing; therefore, it would be extremely difficult to comment on every change within the
Linda Armstrong Health Care Marketing
Why you need to prepare today to speak with members about their ACA coverage – and Medicare members, too. As more and more press is now becoming devoted to the…
Kevin Courtright Boomer Marketing, Direct Mail, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing
Predictive modeling reveals multi-touch campaigns in a restricted “hard deadline” enrollment period exhibit very different consumer responses than typical “limited time only” campaigns. If your predictive model does not consider…
Mark Mandia Response Marketing, Trends and POV
As we enter into 2017, I want to wish everyone a happy and prosperous New Year. With a fresh calendar, it is typical to take stock of where you are and where you’re going.
Justin Stauffer Digital Direct Marketing, Marketing Analytics, Response Marketing
Metrics for Acquisition and Retention Can Help You Maintain Focus and Increase ROI Web analytics is fascinating. When properly leveraged they can be a game changer for your digital direct…