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News and views to improve the strength and vigor of all your direct response marketing activity.

Spotlight on Omnichannel Marketing for Medicare Campaigns
March 11, 2025

DMW Direct Boomer Marketing, Creative That Sells, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Direct Q&A

See how omnichannel marketing gets the edge on multichannel marketing and learn how to implement a successful omnichannel strategy.

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The Question on Every Marketer’s Mind: Who Are You?
February 18, 2025

Katie Maule Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Millennials - Gen Y, Response Marketing, Trends and POV

Get familiar with the process of tailoring content to a specific target audience.

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DMW PROMOTES JANINE TAYLOR TO ACCOUNT DIRECTOR
February 11, 2025

Christina Clausen Company News

Taylor consistently brings vision and expertise to DMW clients.

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5 Must-Read Reasons to Include Email in your Next Omnichannel Medicare Campaign
January 28, 2025

Janine Taylor Boomer Marketing, Creative That Sells, Digital Direct Marketing, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Email is still very much "in." See why — and get tips on reenergizing your next omnichannel marketing campaign.

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The Top 5 Blog Posts of 2024
January 9, 2025

DMW Direct Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

The direct marketing tips and industry-specific advice you want are right here — aggregated in one easy-to-read blog post.

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