News and views to improve the strength and vigor of all your direct response marketing activity.
George Price Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV
These are exciting times for health care! Don't miss these important takeaways from the Healthkey Summit in Philadelphia, including what's hot with provider-payer partnerships ...
Bill Spink Medicare Marketing, Response Marketing, Trends and POV
When you’re scrambling to tactically execute and make year-end numbers, it’s challenging to find time for strategizing how to optimize your marketing for the new year. Here's a smart 15-minute-a-day plan to help you get it going now!
Steve Gupton Digital Direct Marketing, Direct Mail, Response Marketing
The darling of the modern marketing machine is digital media. But there’s a direct response powerhouse many marketers are underutilizing ...
DMW Direct DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Direct Q&A
Question: Do TV commercials with rolling screens of type really work?
Stephen Motter DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing
Should your digital ads be as “copy light” as possible? The answer isn't as cut and dried as you'd think ...