Blog

News and views to improve the strength and vigor of all your direct response marketing activity.

With 40+ years of experience, DMW has acquired a deep knowledge of health insurance marketing. But for us, that’s not enough. We continually strive to learn more so we can deliver more for our clients. Nowhere is that more evident than in the many certifications we’ve earned both as an agency and as individuals.

After all, our goal is to inspire your health insurance marketing. Our expertise, knowledge, and mastery of key topics, tools, and platforms ensures you get the best overall outcome — including the highest-quality work and best return on investment (ROI).

Here’s a list of certifications we’ve earned as of December 2025:

Agency-wide certifications

  • SOC 2 Type II — this industry-standard attestation is earned when a company demonstrates its ability to safeguard customer data and maintain a secure and reliable IT infrastructure

  • Google Partner — this recognition is reserved for companies that achieve maximum campaign success for their clients, drive client growth by maintaining clients’ campaigns, and demonstrate Google Ad skills and expertise with certifications

  • Microsoft Advertising Certified — this credential demonstrates knowledge and skills in campaign creation, optimization, targeting, and measurement

Individually held certifications

  • Google Ads — professional accreditation that shows expertise in online advertising

  • Microsoft Search Advertising certification — professional certification that proves understanding of the search-advertising ecosystem, including the Microsoft Advertising platform, solutions, and search best practices

  • Meta Certified Media Buying Professional — professional certification that demonstrates advanced proficiency in digital advertising on Meta platforms like Facebook and Instagram, covering skills in campaign management, audience targeting, and compliance with advertising policies and more

  • Google Analytics 4 — limited-time professional certification that demonstrates understanding of and ability to effectively use GA4

  • HubSpot Inbound Marketing — marketing certification that signals thorough understanding of inbound marketing, including the effective use of automation, lead nurturing, and content marketing to create meaningful customer interactions

  • Mailpiece Design Professional (MDP) — professional certification (approved by the U.S. Postal Service®) that demonstrates proficiency in designing letter-size and flat-size mail to meet USPS® standards and more

  • Computing Technology Industry Association (CompTIA A+) — professional IT certification that demonstrates knowledge of operating systems, mobile devices, security, networking, hardware, virtualization, and cloud computing

  • Systems Security Certified Practitioner (SSCP) — professional certification for cybersecurity practitioners that shows mastery in security concepts and practices; access controls; risk identification, monitoring, and analysis; incident response and recovery; cryptography; network and communications security; and systems and application security

  • Certified ANA Marketing Professional (CAMP) — professional marketing certification that demonstrates mastery of the entire marketing process, from brand strategy and activation to marketing implementation across digital and analytic applications

Partner with DMW

If you’re looking for an advertising agency and our credentials caught your eye, please reach out. We’d love to talk to you!