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George Price Response Marketing, Action Brand - Action Marketing

Being in charge of marketing is a big responsibility. In fact, some argue the fate of the company depends on it. So what’s the best way to maximize leads and conversions, minimize costs, and win in the marketplace?

Sean Clark Creative That Sells, Digital Direct Marketing, Response Marketing, Trends and POV

While many ads focus on just the top of the sales funnel (okay if you’re satisfied with “Likes”) if you want to see a winning ROI, you’ll want to deploy real direct response techniques ...

Renee Mezzanotte Health Care Marketing, Medicare Marketing, Trends and POV

I do think I heard a small cheer from local Medicare Marketers across the country after CMS issued a two-page memo on Oct. 8 reminding (warning?) Medicare Advantage organizations about their obligation when using third-party marketers for lead generation.

Jenn Smith Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

When Facebook hosted a webinar on how to leverage “visual identity” in ads to maximize direct response creative effectiveness, we were highly intrigued …