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News and views to improve the strength and vigor of all your direct response marketing activity.

The Best of Both Worlds: In-House Agencies and External Agencies Working Together
October 10, 2025

George Price Boomer Marketing, Creative That Sells, Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Read on for 5 benefits of bringing a full-service agency like DMW on board to partner with your creative team.

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5 Tips for Maximizing Medicare Leads through Email Marketing
September 4, 2025

Justin Stauffer Creative That Sells, Digital Direct Marketing, Email Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

These 5 tips can help you structure and design your marketing emails to turn more Medicare leads into members.

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Customer retention: Not (just) for the birds
August 7, 2025

Stephen Motter Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Customer retention isn’t just about metrics. It’s about relationships.

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AI Is Reshaping How Seniors Shop for Medicare. Can Your Marketing Keep Up?
July 21, 2025

Justin Stauffer Boomer Marketing, Creative That Sells, Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Liking AI isn’t required. But aligning with it is in the best interest of your bottom line.

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Mail Tracking Makes Your Multichannel Marketing Even Stronger
July 1, 2025

Tracy Elasfari Direct Mail, Response Marketing, Trends and POV

Knowing where your mail is makes it easier to deliver results across all media. Here are some things you should know about the benefits of USPS tracking.

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Recent Posts

The Best of Both Worlds

10 Oct, 2025

5 Tips for Email Marketing

4 Sep, 2025

Customer retention

7 Aug, 2025

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