News and views to improve the strength and vigor of all your direct response marketing activity.
Sean Clark Creative That Sells, Digital Direct Marketing, Response Marketing, Trends and POV
While many ads focus on just the top of the sales funnel (okay if you’re satisfied with “Likes”) if you want to see a winning ROI, you’ll want to deploy real direct response techniques ...
Renee Mezzanotte Health Care Marketing, Medicare Marketing, Trends and POV
I do think I heard a small cheer from local Medicare Marketers across the country after CMS issued a two-page memo on Oct. 8 reminding (warning?) Medicare Advantage organizations about their obligation when using third-party marketers for lead generation.
Christina Clausen Company News
Bringing more talent and skill to the digital team at DMW.
Jenn Smith Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
When Facebook hosted a webinar on how to leverage “visual identity” in ads to maximize direct response creative effectiveness, we were highly intrigued …
Christina Clausen Company News
Bonanni and Smith showcase incredible talent and dedication with DMW clients.