News and views to improve the strength and vigor of all your direct response marketing activity.
Janine Taylor Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing
A powerful location-based marketing tool, geofencing can easily and quickly increase the number of consumers who see your advertising.
Renee Mezzanotte Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing
One of the most common questions an ad agency hears from a prospective client is, “How can you make my product or service stand out to shoppers in my marketplace?”
Question: Can you run TV commercials on my local station whenever I want?
Steve Gupton Creative That Sells, DRTV, Response Marketing, Trends and POV
QR codes are NOT a new technology, but they sure did have a big impact during Super Bowl LVI when the Coinbase TV commercial ran. See what all the buzz is about ...
Bill Spink Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV
Last year was another doozy! And with everything going on, you may have missed some great posts in 2021. So here’s a recap of a Top 5 ...