DMW PROMOTES TWO RISING STARS
October 7, 2020
Christina Clausen Company News
Gray and Natale bring hard work and dedication that make a big impact at DMW.
The poetry of a digital ad
September 16, 2020
Jen Stercula Creative That Sells, Digital Direct Marketing, Insurance Direct Marketing, Response Marketing, Trends and POV
Digital ads are the haikus of direct marketing. Small in size, with limited word counts and calls to action. Each word is critical. Each needs to make you think, and get your attention, plus prompt an action. Quite noble for such a small piece of media. He
10 ways to optimize landing pages for lead generation (Part 2)
August 31, 2020
Justin Stauffer Digital Direct Marketing, Insurance Direct Marketing, Response Marketing, Trends and POV
Your attention-getting digital ad made people look ... now here's Part 2 of 10 ways to optimize your conversion URL to get that interest to flow into solid leads and sales ...
5-Point Checklist For Winning Creative In Any Channel
August 25, 2020
Bill Spink Creative That Sells, Digital Direct Marketing, Direct Mail, Response Marketing, Trends and POV
No matter what product category, consumer segment, or media mix defines your latest marketing campaign — persuasive messaging is critical. Here's a quick 5-point checklist to help ensure its sucess.
Craving New Creative
August 19, 2020
DMW Direct Creative That Sells, Direct Q&A
Question: Could my old creative be driving away new clients?