News and views to improve the strength and vigor of all your direct response marketing activity.
Justin Stauffer Digital Direct Marketing, Email Marketing
I typically receive hundreds of emails per day, many of which are promotional emails that I will never open. One recent email stood out for the wrong reasons and clearly illustrates why so many email campaigns fail.
Len Zappolo DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing
Is It Possible for DRTV Advertisers to Combat the Glut of Political Ads Leading up to the November 8th Election? ‘Tis the season for political advertising on TV. For the…
Dominic Presutti Response Marketing, Trends and POV
The customer experience provided by Dollar Shave Club has been almost as important as its products. Will that change under new owner Unilever? It’s no secret that strengthening customer retention…
Emmy Izykowski Digital Direct Marketing, Response Marketing
Take a look around and you’ll see someone (everyone?) with their heads buried in or stealing a glance at their smartphone. It’s what we do to stay connected and try…
Dominic Presutti Digital Direct Marketing, Response Marketing, Trends and POV
Will Unilever’s Purchase of Dollar Shave Club Keep Members Feeling Razor Sharp, or Will They Feel the Sting of Getting Nicked? Global consumer products manufacturer Unilever purchased Dollar Shave Club…