News and views to improve the strength and vigor of all your direct response marketing activity.
Steve Gupton Response Marketing, Trends and POV
How to Use Your Brand to Build Awareness and Motivate Prospects Author’s note: I originally wrote this article in 2001. I decided to revisit the topic because although our world…
Justin Stauffer Digital Direct Marketing, Email Marketing, Response Marketing
Click on the following infographic to help you with the 7 steps to common sense email marketing.
Justin Stauffer Digital Direct Marketing, Email Marketing
I typically receive hundreds of emails per day, many of which are promotional emails that I will never open. One recent email stood out for the wrong reasons and clearly illustrates why so many email campaigns fail.
Len Zappolo DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing
Is It Possible for DRTV Advertisers to Combat the Glut of Political Ads Leading up to the November 8th Election? ‘Tis the season for political advertising on TV. For the…
Dominic Presutti Response Marketing, Trends and POV
The customer experience provided by Dollar Shave Club has been almost as important as its products. Will that change under new owner Unilever? It’s no secret that strengthening customer retention…