Rolling Screams
October 31, 2022
DMW Direct DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Direct Q&A
Question: Do TV commercials with rolling screens of type really work?
More Or Less Digital Copy: Which Way Is More Effective?
October 12, 2022
Stephen Motter DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing
Should your digital ads be as “copy light” as possible? The answer isn't as cut and dried as you'd think ...
8 Email Marketing Strategies to Improve Campaign Performance
September 27, 2022
Justin Stauffer Digital Direct Marketing, Email Marketing, Response Marketing
Email is so old school. In fact, the first one was sent back in 1971. But it’s certainly not showing any signs of slowing down in marketing.
DMW’s Expansion Continues with Addition of 3 More Team Members
September 21, 2022
Christina Clausen Company News
Welcoming 3 more new employees in account services, digital services, and the creative department.
Getting Personal
August 26, 2022
DMW Direct Boomer Marketing, Direct Mail, Direct Q&A
Should I personalize my marketing communications to members and prospects?