News and views to improve the strength and vigor of all your direct response marketing activity.
Dowmecia Edgerton DRTV, Digital Direct Marketing, Trends and POV
OTT, or “Over The Top” programming is the latest wave in evolving consumer TV viewing habits, which presents dramatic new opportunities for DRTV advertisers. First, some background. People of a…
Justin Stauffer Response Marketing
7 Direct Response Strategies To Boost Customer Retention How to get more from the people who already know and like you! Many marketers are plagued with a recurring, chronic problem:…
Sean Clark Creative That Sells, Response Marketing, Trends and POV
Finding balance between good design and brand should be easier than finding Bigfoot I’ve been in the creative design industry for nearly 20 years and have spent much of that…
Emmy Izykowski Digital Direct Marketing, Response Marketing, Trends and POV
Mobile Advertising: Awareness, Attitudes, and Behaviors There’s no disputing that everyone is on mobile these days. Exposure to mobile ads, both in apps and mobile browsers, is an immediate byproduct...
Renee Mezzanotte Response Marketing, Trends and POV, DM Lite
Renee Mezzanotte, DMW Direct’s EVP, Client Services, was recognized by the Philly Ad Club as one of six Top Women In Advertising for 2017. Following is a summary of her…