Consumer Viewing Habits Are Changing – Are Your DRTV Campaigns Keeping Pace?
July 12, 2017
Len Zappolo DRTV, Response Marketing
People of all ages are streaming video content. Very few of us consume video the way we did not only “back in the day,” but even just a few years…
OMG It’s AEP! How to turn those leads into sales PDQ!
June 27, 2017
Linda Armstrong Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing
Looking to turn more leads into sales? Answer these 4 essential questions… It’s back: crunch time preparing for Medicare’s Annual Election (Enrollment) Period. Every direct marketer is challenged to turn…
The 3 Foundation Keys Of Effective Digital Direct Marketing
June 12, 2017
Sarah Holder Digital Direct Marketing
Digital marketing offers advertisers a powerful and effective way to reach potential buyers and stay in touch with customers. All businesses can benefit from starting or adding digital direct marketing…
Avoid “Shiny Object Syndrome” When Evaluating New Technologies in 4 Steps
May 25, 2017
Rachel Silva Response Marketing, Trends and POV
A Critical Eye and These 4 Steps Will Help You Evaluate Emerging Technologies Before Overcommitting We’ve all been to conferences or meetings where we are told that this is “the year…