News and views to improve the strength and vigor of all your direct response marketing activity.
Jen Stercula Creative That Sells, Digital Direct Marketing, Insurance Direct Marketing, Response Marketing, Trends and POV
Digital ads are the haikus of direct marketing. Small in size, with limited word counts and calls to action. Each word is critical. Each needs to make you think, and get your attention, plus prompt an action. Quite noble for such a small piece of media. He
Justin Stauffer Digital Direct Marketing, Insurance Direct Marketing, Response Marketing, Trends and POV
Your attention-getting digital ad made people look ... now here's Part 2 of 10 ways to optimize your conversion URL to get that interest to flow into solid leads and sales ...
Bill Spink Creative That Sells, Digital Direct Marketing, Direct Mail, Response Marketing, Trends and POV
No matter what product category, consumer segment, or media mix defines your latest marketing campaign — persuasive messaging is critical. Here's a quick 5-point checklist to help ensure its sucess.
DMW Direct Creative That Sells, Direct Q&A
Question: Could my old creative be driving away new clients?
Justin Stauffer Digital Direct Marketing, Insurance Direct Marketing, Response Marketing
A huge challenge to seeing sales from digital ads, is that comsumer action is limited within the ad itself. Converting interest into action trequires a great conversion website or a landing page. And here are's 10 things that URL simply MUST do...