News and views to improve the strength and vigor of all your direct response marketing activity.
Stephen Motter Creative That Sells, Trends and POV, DM Lite
Do you ever get a song in your head, just by reading advertising copy? It's called an "earworm" and it's a powerful tool to get a brand message to stick with you ...
DMW Direct Direct Mail, Direct Q&A
Question: Do people really read mail? And how can I make them like the mail I send?
John Garland Digital Direct Marketing, Marketing Analytics, Response Marketing, Trends and POV
Automation has been one of the biggest trends, both in and out of the PPC world over the last few years. But what exactly is it? And how can it help your ad campaigns?
Christina Clausen Company News
Joining DMW with years of experience in strategic thought leadership and analytics.
DMW Direct Digital Direct Marketing, Marketing Analytics, Direct Q&A
Question: Can you turn my KP-Why's into KPIs?