Marketing, production and creative professionals share thoughts on how to create materials that look good and “sell” good, too.
Seth Rickards Creative That Sells, Digital Direct Marketing, Email Marketing, Trends and POV
Marketing channels change. The best copywriters adapt and keep putting pen to paper (er ... fingers to keyboard).
Stephen Motter Boomer Marketing, Creative That Sells, Digital Direct Marketing, Medicare Marketing, Trends and POV
Social media is impacting language and reshaping marketing strategies across various demographics ... especially seniors.
Patrick Donoghue Creative That Sells, Direct Mail, Marketing Analytics, Response Marketing, Trends and POV
Sometimes you have an outer envelope that shouts. Sometimes you have one that whispers. But which one gets results?
Sue Naylor Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Marketing Analytics, Trends and POV
Think twice before you call "snail mail" old-fashioned.
Steve Richards Creative That Sells, Trends and POV
Artificial Intelligence is a powerful tool, but it still has a long way to go.