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Creative That Sells

Marketing, production and creative professionals share thoughts on how to create materials that look good and “sell” good, too.

5 Ways Generative AI Can Support Your Medicare Marketing Efforts
March 15, 2023

Justin Stauffer Creative That Sells, Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Artificial Intelligence has made large advances in less than a year — ChatGPT is the latest generative AI platform to take center stage. See 5 ways Medicare marketers can benefit ...

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Best Of The DMW Blog — Top 5 In 2022
January 16, 2023

Bill Spink Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV, Action Brand - Action Marketing

2022 had its share of ups and downs. But the DMW Blog "stayed the course" by delivering a ton of new content to help you stay on top of your game ...

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Multiple 2022 Communicator Awards Validate the DMW Action Branding Approach
June 28, 2022

Bill Spink Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing, Company News

Yes – marketers and brand managers can have it all: Winning direct response execution, plus brand-enhancing creative ... See how!

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QR Codes Making A Super Comeback
February 19, 2022

Steve Gupton Creative That Sells, DRTV, Response Marketing, Trends and POV

QR codes are NOT a new technology, but they sure did have a big impact during Super Bowl LVI when the Coinbase TV commercial ran. See what all the buzz is about ...

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Best Of The DMW Blog — Top 5 In 2021
February 9, 2022

Bill Spink Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Trends and POV

Last year was another doozy! And with everything going on, you may have missed some great posts in 2021. So here’s a recap of a Top 5 ...

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