Marketing, production and creative professionals share thoughts on how to create materials that look good and “sell” good, too.
Bill Spink Creative That Sells, Response Marketing, Trends and POV, DM Lite
Practical, real world lessons to help us catch fresh marketing inspiration — and reel in more response — from proven, successful experience at the 'ol fishing hole.
Jen Stercula Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV
Phew! What a year. Health, wealth, politics, religion, family … did any topic or item of importance remain untouched? We’ll likely be feeling the reverberations of 2020 for some time to come. How did you make the time to read at all?
Jen Stercula Creative That Sells, DRTV, Response Marketing, Trends and POV, DM Lite
Real DMW employees weigh in on the business of video in the time of COVID-19.
John Garland Creative That Sells, Digital Direct Marketing, Response Marketing, Trends and POV
How Removing The 20% Text Rule Levels The Testing Field For Words vs. Pictures
Jen Stercula Creative That Sells, Digital Direct Marketing, Insurance Direct Marketing, Response Marketing, Trends and POV
Digital ads are the haikus of direct marketing. Small in size, with limited word counts and calls to action. Each word is critical. Each needs to make you think, and get your attention, plus prompt an action. Quite noble for such a small piece of media. He