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Direct Mail in The Digital Age (Part 1 of 2)
April 12, 2016

Mike Wermuth Digital Direct Marketing, Direct Mail, Response Marketing, Trends and POV

Direct Mail: The Smart Marketer’s (not so) “Secret Weapon” For years we’ve heard rumors about the death of print media (including direct mail) and news around the struggles of the…

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DRTV and Interactive Integration
October 22, 2010

Len Zappolo DRTV, Digital Direct Marketing, Response Marketing, Trends and POV

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