Digital Direct Marketing

Justin Stauffer Digital Direct Marketing, Marketing Analytics, Response Marketing

Metrics for Acquisition and Retention Can Help You Maintain Focus and Increase ROI Web analytics is fascinating. When properly leveraged they can be a game changer for your digital direct…

Justin Stauffer Digital Direct Marketing, Email Marketing, Response Marketing

Click on the following infographic to help you with the 7 steps to common sense email marketing.

Justin Stauffer Digital Direct Marketing, Email Marketing

I typically receive hundreds of emails per day, many of which are promotional emails that I will never open. One recent email stood out for the wrong reasons and clearly illustrates why so many email campaigns fail.

Emmy Izykowski Digital Direct Marketing, Response Marketing

Take a look around and you’ll see someone (everyone?) with their heads buried in or stealing a glance at their smartphone. It’s what we do to stay connected and try…

Dominic Presutti Digital Direct Marketing, Response Marketing, Trends and POV

Will Unilever’s Purchase of Dollar Shave Club Keep Members Feeling Razor Sharp, or Will They Feel the Sting of Getting Nicked? Global consumer products manufacturer Unilever purchased Dollar Shave Club…