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Digital Direct Marketing

Over 30 years of direct marketing expertise optimizes returns from innovative digital marketing strategy and tactics.

How Has the Work of Copywriting Changed Over the Past 50 Years?
May 16, 2024

Seth Rickards Creative That Sells, Digital Direct Marketing, Email Marketing, Trends and POV

Marketing channels change. The best copywriters adapt and keep putting pen to paper (er ... fingers to keyboard).

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What in the word? Making common usage work when marketing to seniors
May 2, 2024

Stephen Motter Boomer Marketing, Creative That Sells, Digital Direct Marketing, Medicare Marketing, Trends and POV

Social media is impacting language and reshaping marketing strategies across various demographics ... especially seniors.

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Data Privacy Best Practices for Medicare Marketers
April 18, 2024

Justin Stauffer Boomer Marketing, Digital Direct Marketing, Email Marketing, Health Care Marketing, Insurance Direct Marketing, Marketing Analytics, Medicare Marketing, Trends and POV

Connect with consumers while remaining compliant.

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Exploring the pitfalls of algorithm-driven ad platforms in lead generation
March 21, 2024

Justin Stauffer Boomer Marketing, Digital Direct Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV

Learn how to strike a balance between leveraging the advantages of algorithmic marketing platforms and mitigating the pitfalls.

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Direct Mail: The Story of a Marketing Superhero
March 14, 2024

Sue Naylor Creative That Sells, Digital Direct Marketing, Direct Mail, Email Marketing, Marketing Analytics, Trends and POV

Think twice before you call "snail mail" old-fashioned.

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