DRTV Distressed
December 17, 2020
Question: I want people to watch my commercial, but is it too long?
Virtual Realities: The Good, The Bad, and the Unexpected of Filming a TV Commercial Remotely
November 30, 2020
Jen Stercula Creative That Sells, DRTV, Response Marketing, Trends and POV, DM Lite
Real DMW employees weigh in on the business of video in the time of COVID-19.
2020 Super Bowl Ad Winners & Losers
February 7, 2020
Bill Spink Creative That Sells, DRTV, Trends and POV, DM Lite
At $5.2 million for a :30 second spot, are advertisers getting their money's worth? Here's our take on which spots hit and missed ...
How Your Direct Marketing Can Win In 2020 Elections
January 10, 2020
Rachel Silva DRTV, Digital Direct Marketing, Response Marketing, Trends and POV
Remember the 2016 elections? See how to navigate the upcoming 2020 media craziness and come out on top with your marketing campaigns.
5 Ways Direct Response TV Is “Crazy” Different From Brand TV … And Better!
September 16, 2019
Len Zappolo DRTV, Response Marketing, Trends and POV
Who would prefer to run TV in the middle of the day? To use :60's and :120's - not :30's? Read 5 very sane reasons to see far better R.O.I by doing TV totally different than "top 10" brands with billion dollar budgets.