Get insight into the do’s and don’ts of DRTV, from production to media buying to response tracking, and see how new consumer habits are changing the script for DRTV marketers.
Len Zappolo DRTV, Marketing Analytics, Response Marketing, Trends and POV
If you’re in marketing/advertising, you’ve most likely heard the term Connected TV or CTV. But how many of you really know what it is? How it works? And why it’s quickly becoming the place to be when it comes to budgeting your TV media dollars?
Bill Spink Creative That Sells, DRTV, Digital Direct Marketing, Direct Mail, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing
The first of a series of blog posts dedicated to developing winning direct response ads. In digital, print and video media, DMW has been crafting winning response ads that persuade and motivate consumers to take buying actions ...
Stephen Motter DRTV, Digital Direct Marketing, Direct Mail, Email Marketing, Health Care Marketing, Medicare Marketing, Response Marketing, DM Lite
What’s de rigueur at DMW might be gibberish or jargon to you. Let’s get on the same page with some most often-used direct marketing terms.
Jen Stercula Boomer Marketing, Creative That Sells, DRTV, Digital Direct Marketing, Health Care Marketing, Marketing Analytics, Medicare Marketing, Response Marketing, Trends and POV
Phew! What a year. Health, wealth, politics, religion, family … did any topic or item of importance remain untouched? We’ll likely be feeling the reverberations of 2020 for some time to come. How did you make the time to read at all?
Question: I want people to watch my commercial, but is it too long?