Tips, techniques and tactics from the DR pros at DMW Direct, learned from over 30 years of real-world results and experience in insurance marketing.
Gary Brodbeck Digital Direct Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV
“Privacy” and “Security” aren’t buzzwords anymore. ... They’re critical to doing business today. Protecting client data is of utmost importance — especially PHI and PII — requiring 24/7 adherence to strict protocols. Here's how we make that a day-to-day r
Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing
This is a critical time of year for Medicare Health Plans nationwide, as the Dec 7 finish line for the Annual Enrollment Period (AEP) nears...
Linda Armstrong Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing
Looking to turn more leads into sales? Answer these 4 essential questions… It’s back: crunch time preparing for Medicare’s Annual Election (Enrollment) Period. Every direct marketer is challenged to turn…
Len Zappolo DRTV, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing
Is It Possible for DRTV Advertisers to Combat the Glut of Political Ads Leading up to the November 8th Election? ‘Tis the season for political advertising on TV. For the…