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Insurance Direct Marketing

Tips, techniques and tactics from the DR pros at DMW Direct, learned from over 30 years of real-world results and experience in insurance marketing.

4 Keys To A Successful Medicare Plan Launch
December 11, 2019

Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing, Action Brand - Action Marketing

Today’s Medicare Advantage market has become increasingly commoditized. Products are difficult to differentiate. Comparing promises made by various plans exposes a “Sea of Sameness:” good service, great benefits, etc.

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Medicare Advantage Plans Brace For More Switching During 2020 OEP
November 26, 2019

Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Trends and POV

Only 4.5% of Medicare Advantage members switched during the Open Enrollment Period (OEP) that was reinstated for 2019, according to Deft Research. But as member awareness of this opportunity is likely to grow with future cycles ...

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Medicare AEP Campaigns Focus on Member Experience, New Benefits
October 25, 2019

Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing, Response Marketing

How does this year's Medicare AEP (Annual Enrollment Period) differ from past years? How are plans focusing their efforts? CMS is allowing new supplemental benefits and giving plans new marketing flexibility ...

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10-Point Checklist To Maximize Your Medicare AEP … During AEP
September 27, 2019

Renee Mezzanotte Boomer Marketing, Health Care Marketing, Insurance Direct Marketing, Medicare Marketing

Don’t wait until AEP is over. See how to entice prospects, drive leads and sales and hit your numbers NOW!

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Preheat Marketing: The Easy Way to Generate Measurable Results During Medicare’s AEP
July 29, 2019

Renee Mezzanotte Health Care Marketing, Insurance Direct Marketing, Medicare Marketing

Preheat marketing activity can help boost enrollment and conversion starting October 15.

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